As you many of you know, Direct TV has made a series of commercials in which characters from popular movies and TV series break the fourth wall to promote the service's picture quality and HD availability. The latest spot features David Spade as Richard Hayden (his character in Tommy Boy) in new scenes shot specifically for the commercial and the late Chris Farley in footage from the movie.
When I first saw the spot, I was taken aback at seeing Spade tout the virtues of Direct TV in the midst of Farley's "fat guy in a little coat" scene from Tommy Boy. Although the use of dead celebrities in ads doesn't always bother me, I feel this spot delves into poor taste territory. I just find it a bit creepy to see the present-day Spade interacting with his deceased co-star.
Although I'm not outraged, I wonder what the rationale was (besides the obvious) for Direct TV doing the spot and for Spade agreeing to appear in it.
I'm really looking forward to hearing your thoughts on this topic.
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