I found the above Intel ad courtesy of the blog The Field Negro, who in turn received it from Truth Seekers. When I first viewed the ad (you can enlarge the image by clicking it), I saw 6 black men bowing at the feet of the white boss man. Come to think of it, that is what I continue to see. From the comments I have read, an overwhelming number of people feel the same way.
Apparently, the ad is meant to demonstrate the speed of the new processor (hence the sprinters). However, I feel that Intel could have used a much smarter approach to convey this message.
Perception can be a funny thing. Is this the work of Intel ad execs without a clue of what is and isn't racially insensitive or are people like me who find this offensive being too touchy?
I would love to hear your thoughts on this ad.
This is what my work screen looks like right now, sooooo... - This is what my work screen looks like right now, sooooo … if you need me, I’ll be playing canasta on my phone.
6 hours ago